Hi! Hello! Sup.
Hi! Hello! Sup.
Hi! Hello! Sup.
Please, poke around.




BRANDING
LinkedIn Wellness Identity
A redesigned identity for LinkedIn's global wellbeing program.


BRANDING
Platinum Athletics Identity
A new brand identity for a high-end personal training business.
BRANDING
Platinum Athletics Identity
A new brand identity for a high-end personal training business.


MORE BRANDING
Hangtight Identity
Built a fresh visual identity for an AI-powered social planning app designed to help busy people connect.
MORE BRANDING
Hangtight Identity
Built a fresh visual identity for an AI-powered social planning app designed to help busy people connect.
Charlie Serrano
Charlie Serrano
Charlie Serrano
Just a dude using creativity and design tools to sell things, explain things, build things, and make other things look better.
Just a dude using creativity and design tools to sell things, explain things, build things, and make other things look better.



I'm a creative
I'm a creative
I'm a creative
I'm a creative
based in San Jose, currently working with LinkedIn’s Wellness program—shaping the brand and communications to make Wellness accessible and meaningful for a globally diverse workforce. With over 10 years of experience, I specialize in brand identity, visual storytelling, and inclusive user experiences.
I enjoy creative problem-solving, photography, DIYing something fierce, and sitting ringside with my wife while our small but mighty goofballs learn the world. If you want to know more about me, or my work, feel free to connect with me on LinkedIn.