Hi! Hello! Sup.

Hi! Hello! Sup.

Hi! Hello! Sup.

Please, poke around.

BRANDING

LinkedIn Wellness Identity

A redesigned identity for LinkedIn's global wellbeing program.

BRANDING

Platinum Athletics Identity

A new brand identity for a high-end personal training business.

BRANDING

Platinum Athletics Identity

A new brand identity for a high-end personal training business.

MORE BRANDING

Hangtight Identity

Built a fresh visual identity for an AI-powered social planning app designed to help busy people connect.

MORE BRANDING

Hangtight Identity

Built a fresh visual identity for an AI-powered social planning app designed to help busy people connect.

Charlie Serrano

Charlie Serrano

Charlie Serrano

Just a dude using creativity and design tools to sell things, explain things, build things, and make other things look better.
Just a dude using creativity and design tools to sell things, explain things, build things, and make other things look better.

I'm a creative

I'm a creative

I'm a creative

I'm a creative

based in San Jose, currently working with LinkedIn’s Wellness program—shaping the brand and communications to make Wellness accessible and meaningful for a globally diverse workforce. With over 10 years of experience, I specialize in brand identity, visual storytelling, and inclusive user experiences.

I enjoy creative problem-solving, photography, DIYing something fierce, and sitting ringside with my wife while our small but mighty goofballs learn the world. If you want to know more about me, or my work, feel free to connect with me on LinkedIn.

Experience

Experience

Experience

Experience

LinkedIn

Sr. Marketing Designer
SEP 2020 - Present
Sunnyvale, CA
build and evolve the LinkedIn Wellness brand, making wellbeing more accessible through effective design and thoughtful user experiences.

LinkedIn

Sr. Marketing Designer
SEP 2020 - Present
Sunnyvale, CA
build and evolve the LinkedIn Wellness brand, making wellbeing more accessible through effective design and thoughtful user experiences.

LinkedIn

Sr. Marketing Designer
SEP 2020 - Present
Sunnyvale, CA
build and evolve the LinkedIn Wellness brand, making wellbeing more accessible through effective design and thoughtful user experiences.

LinkedIn

Sr. Marketing Designer
SEP 2020 - Present
Sunnyvale, CA
build and evolve the LinkedIn Wellness brand, making wellbeing more accessible through effective design and thoughtful user experiences.

LinkedIn

Marketing Designer
SEP 2014 - AUG 2020
Sunnyvale, CA
As a marketing designer, I did what the Sr. marketing designer does but with less experience.

LinkedIn

Marketing Designer
SEP 2014 - AUG 2020
Sunnyvale, CA
As a marketing designer, I did what the Sr. marketing designer does but with less experience.

LinkedIn

Marketing Designer
SEP 2014 - AUG 2020
Sunnyvale, CA
As a marketing designer, I did what the Sr. marketing designer does but with less experience.

LinkedIn

Marketing Designer
SEP 2014 - AUG 2020
Sunnyvale, CA
As a marketing designer, I did what the Sr. marketing designer does but with less experience.

Hangtight

Sr. Brand Designer
MAR 2023 - MAY 2023
Remote
Collaborated closely with the Head of Product & Design, as well as the product design team, to ensure a cohesive and compelling brand experience.

Hangtight

Sr. Brand Designer
MAR 2023 - MAY 2023
Remote
Collaborated closely with the Head of Product & Design, as well as the product design team, to ensure a cohesive and compelling brand experience.

Hangtight

Sr. Brand Designer
MAR 2023 - MAY 2023
Remote
Collaborated closely with the Head of Product & Design, as well as the product design team, to ensure a cohesive and compelling brand experience.

Hangtight

Sr. Brand Designer
MAR 2023 - MAY 2023
Remote
Collaborated closely with the Head of Product & Design, as well as the product design team, to ensure a cohesive and compelling brand experience.

Freelance

Artist
JUN 2010 - NOV 2020
CA
Created unique pieces for a range of clients whom support the arts. My artwork has gone on to spread joy in homes, small businesses, and multiple offices of a large tech company.

Freelance

Artist
JUN 2010 - NOV 2020
CA
Created unique pieces for a range of clients whom support the arts. My artwork has gone on to spread joy in homes, small businesses, and multiple offices of a large tech company.

Freelance

Artist
JUN 2010 - NOV 2020
CA
Created unique pieces for a range of clients whom support the arts. My artwork has gone on to spread joy in homes, small businesses, and multiple offices of a large tech company.

Freelance

Artist
JUN 2010 - NOV 2020
CA
Created unique pieces for a range of clients whom support the arts. My artwork has gone on to spread joy in homes, small businesses, and multiple offices of a large tech company.

Pretend this is a really

Pretend this is a really

Pretend this is a really

Pretend this is a really powerful statement

powerful statement.

powerful statement.

powerful statement