Running Basics Pres.

DESIGN + ART DIRECTION

LinkedIn’s Wellness program has a thriving global community, many of whom are eager to explore or learn more about the art of putting one foot in front of the other quickly. And so I was to create a deck of Running Basics to educate and empower those brave and curious souls. The goal for this visual system was to communicate a complex, multifaceted topic through an aesthetic that felt connected to the LinkedIn brand while also reflecting the energy, vibrancy, and momentum of the LinkedIn running community.